Viva.com appoints new General Manager in Belgium

Athens, September 11, 2023 – Viva.com, a leading European cloud-based neobank, announces the appointment of Stijn Cloet as its new General Manager for Belgium. A data-driven and results-oriented professional, Mr. Cloet brings a wealth of experience across multiple domains and fields of expertise in the financial services sector, aiming to enhance the successful growth journey of the Belgian market which is a key component of Viva.com’s extensive European footprint. The newly appointed General Manager will oversee all aspects of the local business, providing strategic direction and empowering the local team to continue the Company’s focus on innovation and excellence.

Stijn Cloet comes to Viva.com from BNP Paribas Group where he held various leadership positions, latest one being the CEO of Axepta BNP Paribas Benelux, the creation of which became a milestone in his varied career. During his 17-year tenure, Mr. Cloet has gained a deep knowledge of the payments, lending, and daily banking sectors, having acquired valuable experience across all business functions, from sales and customer support to product management and business development. Mr. Cloet has a proven track record of generating significant top-line revenue growth, transforming start-up companies into successful and mature scale-ups within a short timeframe.

"We are thrilled to have Stijn join our team and lead our efforts in Belgium," commented Dimitris Papaioannou, Regional VP at Viva.com. "Our advanced omnichannel payments technology, together with our people, are Viva.com's greatest assets. Stijn's outstanding leadership skills, vision, and extensive experience will further accelerate our expansion plans."

Viva.com already serves an extensive network of business customers in Belgium, ranging from local stores to nationwide and multinational enterprises. The viva.com | Terminal app, which allows anyone to take payments with just a smartphone, compatible with any existing bank account, is currently transforming the industry.

"Over the past years, I've seen Viva.com grow impressively by delivering its unrivalled in-house innovative payment technology to an ever-expanding market, yet in an extremely challenging and competitive industry. It's exciting to be part of this success story, and I'm looking forward to contributing my part to this fantastic growth journey," noted Stijn Cloet, General Manager at Viva.com Belgium.