Viva.com partners with BANCOMAT, the leading payment network in Italy
11 April 2024
Viva.com and BANCOMAT sign strategic agreement to expand the reach of the leading payment network in Italy to new innovative payment platforms, as well as to new geographies. The partnership will benefit thousands of merchants and millions of Italian consumers.
Milan, April 11, 2024 – Viva.com, Europe’s first technology bank powering merchant payments acceptance on any device in 24 markets, and BANCOMAT, the leading payment network in Italy, announced today their strategic partnership. A testament to its localised approach, Viva.com will now enable its Italian merchant network to accept PagoBANCOMAT ®, shortly followed by BANCOMAT Pay ®, the most popular payment methods for millions of Italian consumers. Future plans include strategic expansion of reach beyond current borders, to offer merchants all over Europe the opportunity to proactively cater to international customers by integrating their preferred local payment methods. This initiative will empower merchants to stay at the forefront of global commerce, ensuring seamless transactions.
With 31.6 million cards in circulation and 2.3 billion payments worth 114 billion euros, BANCOMAT is the absolute leader in the debit card payments market in Italy for 40 years. PagoBANCOMAT ® and BANCOMAT Pay ® circuit will be available on Viva.com’s omnichannel payment platform. This leads to enabling these payment methods on Tap on Any Device technology featuring the cutting-edge Terminal app for in-store payments on 985+ devices, followed shortly by the Smart Checkout hosted payment gateway for online stores, including all other payment channels, such as Viva.com’s marketplace payment solution for platforms.
Principal membership with BANCOMAT optimizes the efficiency and costs of Viva.com’s payments value chain. Connecting to local payment methods and schemes is a strategic pillar that underlines Viva.com’s European expansion, empowering the technology bank to deliver truly localised financial services. Leveraging its established Europe-wide infrastructure, Viva.com will seamlessly facilitate geographical expansion of BANCOMAT in the future, delivering comprehensive accessibility across the continent.
Oscar Occhipinti, Director of Marketing & Sales at BANCOMAT S.p.A, states that “The partnership with Viva.com is part of the strategy of expansion of our services throughout the continent. Being a partner with Viva.com, one of the leading technology banks in Europe, makes us very proud of the path taken by PagoBANCOMAT ® and BANCOMAT Pay ®.”
“BANCOMAT is a valued partner of ours that enhances our offering to Italian merchants. At Viva.com we always go above and beyond what is considered the industry standard. Our cutting-edge technology that adjusts to any business model and checkout flow, and our ability to connect to leading local card schemes, such as BANCOMAT, is what differentiates us. We look forward to continuing this journey with BANCOMAT into new European territories,” notes Harry Xenophontos, Chief Partnerships Officer at Viva.com.
Enabling PagoBANCOMAT ® and BANCOMAT Pay ® circuit within Viva.com omnichannel payments platform drives up conversion rates for local businesses, slashing cart abandonment and propelling sales. Moreover, merchants within the Viva.com network will experience enhanced convenience and cost efficiency, elevating customer satisfaction.
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