Viva.com and Alipay+ expand strategic partnership to enhance the retail experience in Europe for international tourists

Viva.com, Europe’s first acquirer powering payments on any channel, and any device, in 24 markets, has expanded its strategic partnership with Alipay+, a suite of cross-border mobile payments and digitalization technology solutions, to enable European merchants to accept direct payments from 15 e-wallets.

Alipay+ and Viva.com partnership allows global tourists, mostly from Asia, to pay in businesses across Europe with their preferred home e-wallets securely and conveniently via over 15 e-wallets and banking partners. In addition, visitors will be able to benefit from accessing merchant promotions via Alipay+.

Viva.com now offers merchants in various business verticals, including travel agencies, retail stores, hotels, restaurants, taxicabs, and more, access to over 40 payment methods, including Alipay+. Viva.com’s Tap on Any Device technology allows any device - whether mobile, desktop, smart interactive or self-checkout- to double its use as payment terminal, accepting contactless, chip & PIN, and QR code payments. This technology supports different checkout journeys, elevating customer service, as transactions can be completed anywhere, eliminating queues and long waiting times.

Alipay+ integration with Viva.com’s in-person payments platform is already live in all 24 European markets Viva.com operates in, and all existing merchants which currently accept Alipay (Chinese mainland) are automatically eligible for Alipay+, with a growing number of merchants onboarded daily.